Amy Friedrich

Amy Friedrich leads Principal’s U.S. insurance businesses, serving 100,000 employers and 3.5 million individuals. Through a broad range of protection solutions, Principal helps employers attract and retain key talent, protect against loss of income and assets, and secure their financial future.

Friedrich leads 3,500 employees responsible for group employee benefits, life insurance, disability insurance, and non-qualified deferred compensation, along with the distribution arm, which includes Principal’s advisor network.

Previously, she served as Senior Vice President of the specialty benefits division, which saw above-industry growth under her leadership. Before joining Principal in 2000, she worked in change management for Accenture. She holds an undergraduate degree from Buena Vista University and a master’s degree from Purdue University.